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What is an antonym or popularly used phrase meaning the opposite of low-ball used to refer to a price?

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You ask this like its a given there is one. Not every word or phrase has an antonym. –  T.E.D. Aug 26 '11 at 13:21
    
I rephrased it. –  broiyan Aug 27 '11 at 0:06

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According to Wiktionary, the answer is highball.

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"Lowball" means:

To give (a customer) a deceptively low price or cost estimate that one has no intention of honoring or to prepare a cost estimate deliberately and misleadingly low.
To make an offer well below an item's true value, often to take advantage of the seller's desperation or desire to sell the item quickly.

Thus, the direct opposite would have to be "Highball" :

To make an estimate which tends toward exaggeration.

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I never heard anybody say "highball" (in reference to a price) but still it could be right. –  broiyan Aug 26 '11 at 12:07
    
I'm surprised, it's pretty common (relative to lowball, at least). –  Charles Aug 26 '11 at 17:05

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