Is there a word which means running of this media event?
The advertisement was played 428 times over the promotions period.
The advertisement had four-hundred and twenty-eight word-goes-here over the period.
The word needs to encompass both video and audio media.
The specific problem I have to solve is what to put on a report:
Media File: Buy_Duff_Beer.wmv From: Monday, 1 August 2011 To: Wednesday 31 August 2011 Total Playings: 4,523 Average Playings Per Hour: 32
Playings is the best word I've come up with, and I really don't like it.