Take the 2-minute tour ×
English Language & Usage Stack Exchange is a question and answer site for linguists, etymologists, and serious English language enthusiasts. It's 100% free, no registration required.

I've been tasked with creating some custom website tracking for a CMS, similar to Google Analytics. I was going to title this area on the back-end as Analytics but I got a spell-check red squiggle and that sent me to a Google search which resulted in me finding out analytics isn't a real word.

So is there a noun form of analytic or am I just being stupid?

share|improve this question
    
"Google Analytics" is a brand name, maybe based a longer phrase ("Google Analytic Tools"?) which they wanted to shorten for marketing purposes. It sounds like the coinage of "electronics" for "electronic devices or components". –  JeffSahol Aug 19 '11 at 20:45
add comment

2 Answers

up vote 5 down vote accepted

It absolutely is a word.

From Merriam-Webster:

an·a·lyt·ics
noun pl but singular or pl in constr \ˌa-nə-ˈli-tiks\
: the method of logical analysis
First Known Use of ANALYTICS
circa 1590

share|improve this answer
    
Weird, I couldn't find it anywhere. Not in the OALD nor the NOAD. –  Alenanno Aug 19 '11 at 21:28
add comment

Traditionally, the noun form is analysis. The -sis ending in Greek is a noun form that gets changed into -ikos when it is made into an adjective, from which we get out -ic ending for lots of our adjectives. The word analytics was perhaps coined a very long time ago, but it has only recently been gaining currency, I think.

share|improve this answer
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.