If pronunciation pairs with sound, which word should spelling pair with?
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There a couple of implied analogies here:
A word’s pronunciation is how it sounds, so a word’s spelling is how it ___.
A word’s pronunciation is what sound it makes when used, so a word’s spelling is what ___ it makes when used.
I said "sight" earlier but that's not right. (In that case you'd have said "hearing" not "sound"). Maybe "vision"?