Take the 2-minute tour ×
English Language & Usage Stack Exchange is a question and answer site for linguists, etymologists, and serious English language enthusiasts. It's 100% free, no registration required.

"I don't understand why people <insert words here> products that have a reputation of hardware failures."

What is the correct way to form this sentence?

share|improve this question
1  
Doesn't buy alone work fine here? –  Adel Jul 18 '11 at 17:46
4  
Buy alone wouldn't work because it doesn't demonstrate a continued interest or investment in the products. –  whoabackoff Jul 18 '11 at 18:05
add comment

3 Answers 3

up vote 4 down vote accepted

This is the correct form:

"I don't understand why people buy into products that have a reputation of hardware failures."

See 15th definition of buy on Dictionary.com:

15. buy into, to purchase a share, interest, or membership in: They tried to buy into the club but were not accepted.

There is also a slightly more metaphorical, but not uncommon, sense of this phrase, listed in thefreedictionary.com:

2. Informal To believe in, especially wholeheartedly or uncritically: couldn't buy into that brand of conservatism.

share|improve this answer
2  
There's another definition of buy into which isn't in Dictionary.com: 2. Informal To believe in, especially wholeheartedly or uncritically: couldn't buy into that brand of conservatism. It's not clear which of these definitions, if either, the OP intended. –  Peter Shor Jul 18 '11 at 17:59
add comment

Buy-in is a noun, meaning:

the fact of accepting a policy or change because you agree with it
If you want to make major changes you need buy-in from everyone in the organization.

To buy into something, a verb, means:

to believe something, especially an idea that many other people believe in
She had never bought into the idea that to be attractive you have to be thin.

It would be possible to write your sentence with "buy in to", but this is not common:

buy-in to 9 (these uses are still as a noun, just located before "to")
buy in to 18
buy into 845 occurrences in COCA

Note that this search includes transcripts of spoken English as well as various written sources; you shouldn't put too much stock in the exact numbers, but the trend is clear. Readers will understand if you write:

I don't understand why people buy into products that have a reputation of hardware failures.

share|improve this answer
add comment

I would say that it should be "buy in to".

A very similar question was asked in "Log into/login to/log in to", which I believe applies nicely here as well. And in that answer, another question/answer was referenced ( "into vs. in to") which also seems very relevant.

share|improve this answer
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.