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Is there a non-collective noun for an "instance" of publicity?

In other words, a restaurant receives publicity every time a local newspaper publishes a review or an article about it. Each of those articles or reviews are examples of a [blank] for the restaurant?

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Cowboy - I figured it would be a lot cleaner if I deleted my original answer and posted a new one. I'm fairly sure I've seen "a media exposure" used as a singular noun, but I can't find any evidence to back me up - so I might have been leading you astray. In any case, "opportunity" is much more common. – MT_Head Jun 26 '11 at 18:18
Just to clarify - I assumed you were looking for a word for instances of "free" publicity, not paid. Correct? – MT_Head Jun 27 '11 at 1:57
@MT_Head Thank you for the opportunity to clarify. Free publicity was my intention, though if a word has both a free and paid connotation, it would still work. – ClosureCowboy Jun 27 '11 at 2:46
up vote 2 down vote accepted

Opportunity. It's been very widely used for years in the phrase "photo opportunity", often abbreviated as "photo op" or "photo opp", but Ngrams shows a dramatic increase in uses of the phrase media opportunity, which I think is what you're looking for.

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In Australia, the word 'promo' is quite common for indicating a piece of advertising material; e.g., a promotional article, review, TV segment, or whatever the case happens to be.

Another widely used colloquial term is 'plug'...

Here's the definition from thefreedictionary:

Informal. A favorable public mention of a commercial product, business, or performance, especially when broadcast.

And an example:

"If you help me out here, I'll slip in a free plug for you next time I'm on air."
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+1 for plug, as long as it's clear that you don't mean hair plugs. :-) – Kit Z. Fox Jun 27 '11 at 1:28

It's not exactly what you asked for, but why use the singular? You could rewrite it as "Each of those articles or reviews are examples of publicity for the company."

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I can't think of a single word, but I think of two:

Momentary Fame

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a mention

You got a mention in the paper the other day.

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