This is from the transcript of a podcast.
How many times has it happened to you: you’re sitting around watching a rerun of Friends and you think: Man, if only I could catch a whiff of that hazelnut mochaccino they’re all pretending to drink. Well, me neither.
But engineers have now developed a programmable, odor-emitting device that, like it or not, brings us one step closer to realizing the dream of smell-a-vision.
Here is my question:
How to understand "like it or not" here?