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I watched a BBC adaptation of Charles Dickens' The Life and Adventures of Nicholas Nickleby the other day, and came across a bit of dialogue I couldn't quite decipher:

A character named Squeers: I hope you didn't set out the good cut of meat.

His wife: Do I look like a noddy?

What does noddy mean exactly? Is it archaic slang? I'm guessing it means something close to "fool" here, but I want to be quite sure of the connotation of the word and when one would use it.

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Don't forget that Dickens used 19th century slang. And how could you not remember Wackford Squeers, surely the best name for an unpleasant teacher ever? – TimLymington Dec 16 '11 at 23:41
Modern equivalent would be "doughnut". – A E Jan 16 '15 at 10:30
up vote 5 down vote accepted

In today's British English you can hear noddy applied to a question or a problem.

Q: I've got a question: when my phone line is down, is my Internet connection down as well? I know it's a noddy question!

You can even hear, speaking of someone:

He's quite noddy. Don't ask him too much!

The meaning is "simpleton". It's not that of fool as in "insane".
This is confirmed by the main entry (there are no less than 5 for the common noun) in the OED:

noddy, n. A fool, simpleton, noodle.

Here are a few quotes (including your own quote).

1530 J. Heywood Love (Brandl) 798 Why, where the deuyll is this horeson nody?    
1550 Bale Apol. 30 b, O beastly nody wythoute brayne.    
1580 Lupton Sivquila 14 Mighte not he bee counted a verye noddy, that woulde pay suche a fine for a Farme?    
1621 Burton Anat. Mel. i. ii. iv. iv, Soft fellows, stark noddies, and such as were foolish.    
1648 Gage West Ind. 101 In his carriage and experience in the World a simple noddy.    
1682 N. O. tr. Boileau's Lutrin iii. 94 And there they sneaking stand like baffled Noddies.    
1705 Hickeringill Priest-cr. ii. iii. 36 The cringing old Noddies and Cathedral-Men, that adore unlighted Candles at the Altar.    
1794 Wolcot (P. Pindar) Sun & Peacock Wks. 1812 III. 265 To credit such a tale I'm not the noddy.    
1838 Dickens Nich. Nick. vii, To think that I should be such a noddy!
1871 B. Taylor Faust (1875) I. xxii. 197 A gray and wrinkled noddy.
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Merriam-Webster defines it as “a stupid person”, while the New Oxford American Dictionary gas “(dated) a silly or foolish person (esp. as a general term of abuse)”. The connotation is really that of foolish, but I wouldn't use it nowadays.

The two sources differ on the origin, though neither is categorical: for Merriam-Webster, it is “probably short for obsolete noddypoll, alteration of hoddypoll (fumbling inept person)”, while NOAD says “perhaps from the verb nod + -y”.

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The etymology is well described above, but noddy in modern parlance is probably more likely to evoke "Make Way for Noddy," a children's show about a creepy looking puppet that walks.

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'In modern parlance'? As your reference shows, Noddy is more than 60 years old. – Barrie England Dec 17 '11 at 7:53
More modern than Nicholas Nickleby – Affable Geek Dec 17 '11 at 13:06
Apparently the children show continues to run to this day upload.wikimedia.org/wikipedia/en/e/e2/Noddy_300.jpg – Mari-Lou A Jan 16 '15 at 10:04
"60 years old" ... what does that mean? How old is Mickey Mouse? Of course, obviously, this is the correct answer. – Joe Blow May 16 '15 at 3:51

The use of Noddy as a fool is probably quite rare, at least in any bits of England I've lived in. More common is Noddy as simple or easy - eg. "a Noddy question on an exam"

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When I was growing up in North London, it was a common term for a policeman, especially a motorcycle policeman.

Locally at any rate, it's a term for shots of a TV interviewer to be edited-in to a story to show their agreement with, understanding of or sympathy with the interviewee. Often also applied to the obligatory background party hacks showing universal agreement with or endorsement of their political masters and mistresses.

It also has some application in the "adult movie" industry, or so I am led to believe.

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In modern usage, as an adjective, I think it has also come to mean insignificant or trifling.

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There is a clownish character who performs at the Oregon Country Fair every year and he uses the name, "Tom Noddy."

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But this is unlikely to have influenced Charles Dickens. – TimLymington May 19 at 12:15
That fishing tackle was called Nobby, not Noddy. – USER_8675309 May 19 at 12:41

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