Take the 2-minute tour ×
English Language & Usage Stack Exchange is a question and answer site for linguists, etymologists, and serious English language enthusiasts. It's 100% free, no registration required.

Well, I'm hoping that the title is self-explanatory. I'm looking for a word (or a Wikipedia article) that describes the type of competition where participants are encouraged to buy more products, and accidentally collect tokens. These tokens are understood to be worth something in tandem.

share|improve this question
2  
I think you mean incidentally collect tokens? –  trideceth12 May 24 '11 at 9:38
add comment

1 Answer

up vote 1 down vote accepted

This is called an "On-Pack Coupon Promotion", or simply an "On-Pack Promotion".

share|improve this answer
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.