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I am attempting to describe a group of companies that are conscious of their reputation. Is there a single word that can replace the phrase?

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  • "Prestigious" may be the closer, but it doesn't mean "being conscious of the reputation", although, they should be, normally!
    – Sankarane
    Jun 5, 2015 at 17:04
  • Big (companies)?
    – ermanen
    Jun 5, 2015 at 17:07
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    You'l need to specify what you really want. What are the implications of this kind of consciuosness?
    – Mitch
    Jun 5, 2015 at 17:13

8 Answers 8

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It's a compound phrase, but image-conscious:

concerned about the way one comes across to other people and the impression one creates
- Collins English Dictionary

It works for organizations as well as individuals. Of course, this has the negative connotation of being more interested in appearances than realities. If you mean the opposite, then you want conscientious:

very careful about doing what you are supposed to do : concerned with doing something correctly
- Merriam-Webster

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  • Two excellent suggestions. +1.
    – Tushar Raj
    Jun 5, 2015 at 19:38
  • Methinks image-conscious works especially well in the asker's particular context, as it alludes to those companies' corporate image.
    – talrnu
    Jun 5, 2015 at 19:53
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If you mean these companies are unwilling to take risks and they play it safe, then...

I'd call these companies circumspect

Wary and unwilling to take risks

the officials were very circumspect in their statements

or guarded.

Cautious and having possible reservations:

he has given a guarded welcome to the idea

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I think "self-aware" is about the closest you'll come, unless you have a specific contextual elaboration of the phrase. Really, there's no great one-word synonym for this abstract concept.

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"Brand-conscious" may be another..!

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I would use "mindful" if reputation is mentioned in context. If not, "mindful of their influence" would work.

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Because reputation has a lot of synonyms, such as prestige, position, distinction, and reliability, you could think of it as a company that wants respect, so in other words you could call this company prestigious.

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"Prudent" may apply here in some cases. Or, though more wordy, "Above reproach" can sometimes apply.

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    Hello, Bobbo. Please consider supplementing your answer with relevant definitions of prudent and above reproach and an explanation of why you think they are suitable synonyms for "conscious of reputation" in the context of the poster's question.
    – Sven Yargs
    Jun 6, 2015 at 23:55
-1

A word that describes what you're looking for is proud.

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    Hello, dancho, and welcome to English Language & Usage. Your answer as it stands lacks justification—because you don't provide a relevant definition of proud and you don't explain why it fits the context that the questioner describes. Please consider strengthening your answer by citing an appropriate definition of proud and explaining its relevance to the poster's question.
    – Sven Yargs
    Jun 6, 2015 at 23:51

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