I've come across the word litotes, which means a rhetorical understatement. However, I’m having trouble understanding how to use it in colloquial English. Could someone please give an example?
Ward Farnsworth gives this definition:
He gives a whole host of examples in his book Classical English Rhetoric. Here is one using the double negative:
However, litotes does not have to involve a double negative. It may often simply refer to faint praise, "the most the speaker can offer":
It is often used simply as understatement, "a useful tool for indicating small amounts, for making a show of modesty, or for creating a tone of allowance."
Let's take something more recent now, from a car campaign by General Motors trying to revive a failing brand by using litotes in an ad slogan to suggest a heroic understatement:
Meaning? What you thought was a stodgy brand is now thoroughly revamped and revived, enough so that young people will find it exciting. The "not your father's X" (or grandfather's X, etc.) slogan has become a familiar trope, and is used in many similar constructions nowadays.
The wikipedia page has lots of the standard examples. Statements like "this is a not inconsiderable problem."
protected by RegDwigнt♦ Mar 18 '14 at 22:57
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