What's a good word for displayed non-frozen non-canned vegetables in the grocery store?

Question

Fresh vegetables seem to imply they are freshly harvested. If I say non-frozen vegetables that would include canned vegetables, which I don't mean.

What's a good way of referring to non-canned non-frozen vegetables that are put on a display at the grocery market?

I'm asking because a commenter on my skeptics.SE question said his definition of fresh appeared to be different from how I used it.

Answer 1

In a supermarket it's generally described as the "produce section"

Answer 2

For me, fresh vegetables mean not treated for long preservation (canned, frozen, dried or else), and not freshly harvested. (Well, I do hope that there is some kind of correlation, at least in the places where I buy mine.)

In addition, the New Oxford American Dictionary has:

(of food) recently made or obtained; not canned, frozen, or otherwise preserved.

which appears to back my own usage.

Answer 3

Definition of fresh:

7. not preserved by freezing, canning, pickling, salting, drying, etc.: fresh vegetables.

Though it also implies other meanings such as freshly harvested as you mentioned. If you don't want these implied meanings, you need to physically write "non-frozen" "non-canned" in order to be clear.

Answer 4

Grocers sometimes call goods displayed at room temperature ambient, but were attacked by the Plain English Campaign when labels saying this appeared on sausage rolls.