I am looking for the formal academic term for this - not "opener" or "opening." I want to refer to it in a presentation about creating hooks to pull in the reader. I once knew the term but cannot now remember or find it.
English Language & Usage Stack Exchange is a question and answer site for linguists, etymologists, and serious English language enthusiasts. It's 100% free, no registration required.
Here's how it works:
- Anybody can ask a question
- Anybody can answer
- The best answers are voted up and rise to the top