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There is a word for the publisher's logo at the bottom of the title page and on the spine of a book, but I can't recall it.

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That would be called "the Publisher's Logo." Perhaps you are referring to the material which describes who designed the book; the publisher's data; the materials used in its production [etc]. This is called "the colophon."

Added: "Publisher's Mark" is an alternative for "Logo"

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+1 for knowing and telling what a colophon is. And is not! Thanks. –  Pete Wilson Apr 8 '11 at 17:18
    
Chambers dictionary defines colophon as " publisher's imprint or emblem: formerly an inscription at the end of a book, often naming the author or scribe [...] as on a modern title page". So it would be fine here (at least in England), –  TimLymington May 7 '11 at 20:14
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