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I am looking for a synonym for "media item" by which I mean a single photo, article, video, document, etc. I need one term as a handle for one of any of these types of items.

I am honing my domain vocabulary for communicating with public affairs clients on software development projects. I find "media item" a little clunky, and I am wondering if there's a better handle out there.

Unfortunately, "publication" can't do, as this leads to some confusion given the way I need to use the term "publish" for non-media items.

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I'm getting good answers here. One more thing I should have specified though: media items contrast with other objects in these contexts in that they have a salient point-in-time aspect -- that is, there is a publication date associated with them that is important to their context. Other objects in this domain can be "published", but the non- "media-items" can last indefinitely, while media-items have a relatively short turnover/shelf-life. – Faust Apr 6 '11 at 19:50
up vote 8 down vote accepted

I refer to these in my professional life as "assets".

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+1; The term "asset" is also used to describe the amount of these types of items are associated with a project or product (i.e. World of Warcraft) – MrHen Apr 6 '11 at 13:37

In my projects I usually go with resources.

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If it had to be one word, I might describe it as a "work." A one word description of all things published is not something easy to say without really broad, possibly oversimplified terms.

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If you are discussing these 'media items' in terms of things you want to include in a page, or something similar, then possibly "insert".

If they are things that you or a client of yours has created, I'm thinking, 'opus'.

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This one feels kind of close (+1 for that), and it's leading me to consider "attachment." But neither is quite right. See my own comment on the question. thx. – Faust Apr 6 '11 at 19:52

Since media is plural, could you just use medium? Per Wiktionary:

A format for communicating or presenting information.

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medium (1), media (many) -- hmmm. I'll put that on the candidate list (+1 vote) – Faust Apr 7 '11 at 7:00

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