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I came across this phrase in yet another novel-is-dead kind of article, where the author refers to literary critics as the "possessors of Gutenberg minds". I was wondering if anyone else has heard this phrase, and what it may mean?

The author references Marshall McLuhan as its source, so it seems to come from that man's philosophy, which deals with the effects of mass media and communications in the 50's and 60's.

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closed as off-topic by FumbleFingers, Gnawme, aedia λ, Kristina Lopez, tchrist Jun 23 at 19:31

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So put it together, Gutenberg invented the movable type printing press (mass media) the author is talking about the effects of mass media. A Gutenberg mind is either a mind like Gutenberg's or a mind that is the product of mass media- one that isn't capable of dealing with a piece of writing as long as a novel. Which is more likely in context? –  Jim Jun 23 at 16:50
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Is this actually about English? Wouldn’t saying “the mind of (a) Gutenberg” in any other language require the same interpretation of the literary reference? –  tchrist Jun 23 at 17:02
    
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This question appears to be off-topic because it is about cultural references (the invention of the printing press, not US culture in the 50s & 60s) that aren't peculiar to English. –  FumbleFingers Jun 23 at 17:26

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