We all know that The Marquis de Sade popularized the term 'sadist' via "120 days of Sodom" and "Justine" - as well as being exemplified by his own devilish lifestyle. How/why was the word 'masochism' popularized?
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Masochism is named after Leopold von Sacher-Masoch, and you can get all of the filthy details at that link.
Uh, yeah, it's another eponym, by way of a dude named Masoch, sometimes praised as rather an artiste where de Sade is, by some accounts, fundamentally just a bully.