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A couple of years ago I heard a word descriptive of short and impressive sentences that are used in catalogs and websites for product descriptions. I don't remember that specific word. Do you have any idea what it might be?

I need it for use in place of the words short description.

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Spicy bears? (No, probably not.) – jbelacqua Mar 22 '11 at 22:50
up vote 9 down vote accepted

"Blurb" is the generic for this sort of item. "Catch copy" is also commonly used.

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I was gonna answer "blurb" but you beat me to it. – Marthaª Mar 22 '11 at 21:30
A "blurb" would be found on a book jacket or in promo material for books. It's o.k. to extend this to a short product description, as you did. I would prefer "specifications", "product summary" or "capsule information", myself. For a product webpage with clickable tabs, such as "Purchase", "Comments", "Photo", you could put "Specs" on the tab. – Eugene Seidel Apr 24 '12 at 14:37

Maybe you're looking for:

Catch phrase

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can i use this one 'catch phrase' instead of short description – dino Mar 22 '11 at 20:08
By the way, catchphrase is one word. And I don't think it's apt for this context. – Jimi Oke Mar 22 '11 at 20:15
Take that back! It certainly could be apt for this! – Jimi Oke Mar 22 '11 at 20:23
en.wiktionary.org/wiki/catchphrase it's fine either way. @dino beytar, it's dangerous to answer a question like "can I use this word in place of this other word" because it's so important to look at the context. I would suggest editing your question to include a sentence you wish to use it in. – tenfour Mar 22 '11 at 20:37

Slogan? Sound bite? Unique selling proposition? Marketing tripe?

Synopsis? Summary?

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i think it was more specific -it used in literature. not one of them, but you gave me an idea. thank you john – dino Mar 22 '11 at 19:53
Added a couple more (synopsis, summary) – John Mar 22 '11 at 19:56
first four much closer – dino Mar 22 '11 at 19:59
I like "Marketing tripe"! Far too much of it around. – neil Mar 23 '11 at 13:45


An elevator pitch summary used to quickly and simply define a product, service, or organization and its value proposition. The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

Which is used as Give me the short (and sweet) version of why I would want this

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it's really interesting one -i didn't looking for this, but i'm gonna thinking about it. – dino Mar 22 '11 at 20:19
Have a google. It is used a LOT. Like "What is the elevator pitch for Agile" as in give me the short version of why I would want this - hey that is one too – mplungjan Mar 22 '11 at 20:25

The word you may be looking for is byword, which in this context would be defined as:

a word or expression summarizing a thing's characteristics or a person's principles

Oxford Dictionaries

Another, slightly less formal, option is tag line:

a catchphrase or slogan, especially as used in advertising, or the punchline of a joke

Oxford Dictionaries

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i am sure that not both of them. that word should be used instead of short description. thank you – dino Mar 22 '11 at 20:06
@dino: What about epithet? More formal, but is that what you are looking for? – Jimi Oke Mar 22 '11 at 20:08
i think we're closing, but do you prefer epithet to describe product short describtion. – dino Mar 22 '11 at 20:11
@dino: Just to get some clarification: Are you open to just any word or are you trying to remember a word you once heard? Epithet is certainly not a great choice for the specific case you mention. I only threw it out there, as I thought you were trying to zone in on a particular word you heard before. – Jimi Oke Mar 22 '11 at 20:19
exactly i am trying to remember that word -not new one. – dino Mar 22 '11 at 20:21

Motto is what you are looking for:

a sentence, phrase, or word inscribed on something as appropriate to or indicative of its character or use


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