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I was reading one of my old English Language books when I came across this:

"Madame, Señora, Signora, etc, are foreign vocative expressions and they have no equivalent, in either British or American English, for everyday use, among equals. Madam is a vocative expression used only by people in a position of permanent or temporary service; e.g. servants, waiters, waitresses, hairdressers, shop-keepers and assistants, clerks, etc. Outside such service no vocative expression exists; that is to say, if one does not know the surname of a person, in front of which one can put the Mrs. or Miss, etc, there is absolutely nothing one can use. You may ask: "But what happens if a lady drops something in the street and I pick it up and want to attract her attention? How can I call her?" The answer is that you cannot call her - unless you know her name. If you want to give her whatever she has dropped, you must overtake her and hand it to her without any vocative expression at all. In England, the same thing applies to the use of Sir; it is used only as an expression of service or respect (e.g. subordinates to superiors, school-children to their masters, young people to very much older people); i.e. among equals, there is no word to use. In America, however, men - but not women - do often use Sir among equals.

This textbook was printed in 1961. ("British and American English" by John Millington Ward, pg 51-52, Longmans, Green and Co Ltd, 1961.) My question is: dumb as it may seem, was this what people did at that time ? (Overtake someone who dropped something without calling him) Is it still what people are expected to do in America and England in 2014 ?

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6  
Ma'am! or Sir! where I come from. –  StoneyB May 12 at 1:47
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No, it wasn't done that way. Miss, Ma'am, Sir! or, Excuse me! That book is nonsense. –  medica May 12 at 3:18
    
The so-called 'youth revolution' of the 1960s swept away many social protocols which were relics of a hitherto rather rigid class system (especially in Britain) that had been in decline for nearly half a century. Two world wars, the American struggle for civil rights, universal public education, the arrival of the contraceptive pill, the postwar growth of a new, relatively prosperous middle class, plus many other factors large and small, all sped this decline. That text may have been printed in 1961, but it reads like an etiquette guide from 1910. (I searched Google Books for it, but in vain.) –  Erik Kowal May 12 at 3:45
    
Luis, I'd be interested to know the identity of that book (i.e. title, author, publisher, publisher's location, original publication date and edition number (if any is specified)). –  Erik Kowal May 12 at 8:34
    
No, in England in 2014, you might pick it up to see if its worth something. –  Jodrell May 12 at 10:12
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3 Answers 3

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That sounds ridiculous to me. I doubt if this was even true in 1961. It sounds like a complete misunderstanding of the rules of addressing nobility in the UK.

The way you address someone in that situation is highly regional- and dialect-specific and depends on who is doing the addressing and whom they are addressing.

"Ma'am" and "Sir" are currently common in the US and will never get you in trouble.

In the UK you would commonly just say "excuse me" or "pardon me" rather than use a vocative especially among equals (or maybe "Oi!" in working-class neighborhoods). You certainly aren't expected to run around in front of someone just because there's no word to use.

You'll also hear everything from "miss", "gov'nor", "chief", "mister," "buddy", "young man" or "young lady," "mate," "pal," etc. etc. depending on region, dialect, ethnic group, etc.

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I agree but was too lazy to mention that this was someone's ideal of courtesy. Though the hippie subculture arose during the mid-1960s,the roots and influence of casual speech was most certainly present in 1961 –  Third News May 12 at 1:57
    
I concur. I've seen plenty of people drop things, and I've never thought twice about saying "excuse me, miss" or "sir, I think you dropped this" in any situation. –  mgw854 May 12 at 3:21
    
Or just "Oi," perhaps followed by an expletive may suffice. –  Jodrell May 12 at 10:09
    
Or "Missus", merriam-webster.com/dictionary/missus, the definition is categorical. –  Jodrell May 12 at 10:16
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Depending on socio-economic context, in Britain you could, if you were in the Old Kent Road or Whitechapel, say 'Oi, mate/darlin', you dropped somefink'. If you were in Park Lane or Mayfair you would say 'Excuse me Madame/Sir, something fell from your attire' (well perhaps not the last five words - but you get my point).

I would have no difficulty saying 'Excuse me Madam, you have just dropped something'.

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'Excuse me!' said loudly will usually get a stranger's attention

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3  
Hello! Scuse me! Any one ordered a triple cheese pizza with spaghetti topping? Hello .... ? –  Blessed Geek May 12 at 1:53
    
ya mean 'scaouze meee' –  Third News May 12 at 2:01
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