It is not the first time I come cross the term womenomics used to refer to a wider presence of women in the economic activities of a country. In this case it refers to Japan, a country where women have traditionally little presence in the business and political life.
It seems that the term womenomics first appeared in 2009 as the title of a book which deals with this issue extensively. As of now in 2014, the term is absent from most dictionaries, and even in Google NGram there is not yet any evidence of it.
Can we consider womenomics a neologism? Or if we cannot, then what standard of usage does a new word generally need to meet for it to be considered a neologism?