Take the 2-minute tour ×
English Language & Usage Stack Exchange is a question and answer site for linguists, etymologists, and serious English language enthusiasts. It's 100% free, no registration required.

I am looking for a word or phrase to describe the act of taking consumers away from one existing standard/norm in favor of an alternative.

For example: 3D printing will take away consumers from manufacturers and put the manufacturing into individuals hands.

share|improve this question

6 Answers 6

up vote 9 down vote accepted

"win over" or "convert".

3D printing will win over consumers and put the manufacturing into individuals hands.

share|improve this answer
1  
I like convert. In the sense that 3D printing will convert consumers into becoming their own manufacturers. –  TryTryAgain Mar 6 at 19:43

Here are some alternatives:

3D printing will steer consumers away from manufacturers and put the manufacturing into individuals hands.

3D printing channel influence away from manufacturers and into individuals hands.

3D printing will sway consumers away from manufacturers and put the manufacturing into individuals hands.

Also, the word "dissuade" might be applicable somehow.

share|improve this answer

poach — 2c: to attract (as an employee or customer) away from a competitor

3D printers are poaching customers from manufacturers.

share|improve this answer
1  
I think poaching is most commonly used in the industries I have been involved with. –  RyeɃreḁd Mar 6 at 22:26

Where I work, we use the phrase "stealing market share."

share|improve this answer

Before winning them, they must be lured to or enticed by your product: to attract, or tempt; allure; to draw by appealing to the emotions or senses, by stimulating interest, or by exciting admiration; allure; invite: to attract attention; to attract admirers by one's charm.

Aptus's U.S. clinical study of the product lured some top vascular doctors, including study co-directors Ronald M. Fairman, a University of Pennsylvania vascular surgery professor, and vascular surgeon Manish Mehta of Albany Medical Center in New York. - WSJ

...purchases are based off of appearance, and whether or not the consumer buys a product depends on if the appearance of the product enticed them enough. - courseportfolio.org

share|improve this answer
    
Those are really great! +1 –  TryTryAgain Mar 6 at 20:14

Cannibalization marketing

In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.

share|improve this answer
    
That's great to know. Thanks. I work in IT at an ad agency and I'll now feel more knowledgeable when talking about this kind of thing. –  TryTryAgain Mar 6 at 20:07

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.