I've read that "People buy on emotion and justify with logic" and that, when writing sales copy, one should use "emotive" words.
Now understand my background is intensely technical and, while I can bang out a well-written technical manual without a second thought, I am struggling with verbs that "arouse intense feeling" especially since I am selling something (software) where technical precision matters. My goal is to connect emotionally with my prospects (using strong verbs of moderate comprehension complexity) while still weaving such emotion around the technical fabric of my actual business.
So my question: is there a clear method to know where a particular verb falls on the spectrum of emotional to logical?
Consider this construct: "Ever feel like your business ...". Ok, "feel" is clearly an emotive verb, but it's weak. Replace that with "Ever suspect your business...". Now "suspect" is a stronger verb, but is it emotive? Probably, it's about trust. But another synonym is "reckon", which is getting closer to "measuring", which is logical. And going further to "calculate" we're clearly in logical territory.
So when I choose a stronger verb, is there a clear technical way to know the emotional impact of the verb, or do I just need to tap into my inner emotional self and take off this logical hat?