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There is a word in a video that I cannot figure out and have trouble hearing. The phrase as I hear it is (excuse me for inaccuracies):

"Now don't be afraid to go out on into the lobby and patronize this the __ and buy some licorice sticks and mass pumpkin pie."

I'm assuming this is either an idiom that I am not aware of or he is talking about the place the film is being shown.

The youtube video is here.

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What they say is "this theater" (pronounced with a strong Texan accent as "thee-ayter"). They also say "nice pumpkin pie" (pronounced as "na-sce"). The strong accent is being put on for humorous effect, as cues such as the idea of buying a good ol' American pumpkin pie in a theater might suggest (though these cues may not be apparent to some people who do not hail from North America). – Niel de Beaudrap Feb 12 '14 at 17:57
    
@NieldeBeaudrap - why don't you put that in an answer? I'd upvote it, it's a very good answer. – medica Feb 12 '14 at 18:20
    
@Susan: done and done. :-) – Niel de Beaudrap Feb 12 '14 at 18:22
up vote 9 down vote accepted

What they say is "this theater" (pronounced with a strong Texan accent as "thee-ayter"). They also say "nice pumpkin pie" (pronounced as "na-sce").

The strong accent is being put on for humorous effect, as cues such as the idea of buying a good ol' American pumpkin pie in a theater might suggest — though these cues might not be apparent to everyone who hasn't grown up immersed in American culture.

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+1 - Your explanation of the Southern dialect is good, and obviously helpful to the OP. The few years I lives in the South (TN) I learned to say hell with three syllables. :) Anyway, welcome to EL&U, if you haven't been welcomed yet. – medica Feb 12 '14 at 18:35
    
Thanks. I always wanted to do subtitles for the video, but I never was able to figure out what the word was. I have to admit the way he says ayter was throwing me off. – user44758 Feb 12 '14 at 23:06
    
Even to me (Western Canadian), that pronounciation of theater sounds very much like two words. I pieced it together mainly from context and bits of media experience (eg. a childhood spent listening to the likes of Yosemite Sam). – Niel de Beaudrap Feb 13 '14 at 1:44

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