What people normally first think in my opinion when they hear "social network". What else could you say apart from social network?
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"Social Network" is a buzz-speak word, best avoided unless you're actually talking about Facebook and its equivalents.
A far better word is "community" for a group of persons who wish to be informed as to some common topic, and communication tool for the superset of Facebook et al which includes Twitter and email.
Consider the term affinity group
While both terms have been in use for decades, the earlier use of social network was independent of the online context and was used in social sciences to mean
If you are only looking to refer to online relationships, perhaps you need a neologism, such as