Take the 2-minute tour ×
English Language & Usage Stack Exchange is a question and answer site for linguists, etymologists, and serious English language enthusiasts. It's 100% free, no registration required.

I forgot the word that means "to put something you have earned into a project to make more money". For example,

ABC __ its profits into a new venture.

share|improve this question

4 Answers 4

The "standard" terminology is...

reinvest - to use (money that a business has earned) to improve the business

But you'll often hear the agricultural metaphorical usage...

Like ABC ploughed back its profits into a new venture.

share|improve this answer
Thank you. I am thinking of a different word.. –  user4215 Dec 10 '13 at 17:30
Ah, I see. This is like King Nebuchanezzar demanding from his seers that they not only interpret his dream, but also guess what the dream was. Nice! –  Cyberherbalist Dec 10 '13 at 17:44
Well, you now have a starting point. Look up reinvest in a thesaurus. –  RegDwigнt Dec 10 '13 at 17:52
At least OP posted. If Nebuchadnezzar had been really on the ball, he would have ordered all his seers put to death for not anticipating his question. But I think FF's suggestions are better than the word OP's after anyway. –  Edwin Ashworth Dec 10 '13 at 17:56
I am sorry, I can't think of that very very elusive word. But thank you for your cooperation. –  user4215 Dec 11 '13 at 1:16

Maybe you're looking for "roll over":

I rolled over the money from my MegaCorp 401K into a brand-new Fidelity IRA.

share|improve this answer

They do not imply money that you have earned, but you can also use...

expend - spend or use up (a resource such as money, time, or energy)


bankroll - support (a person, organization, or project) financially

share|improve this answer

Direct, in the sense of "regulate the course of":

ABC directs its profits into a new venture.
share|improve this answer

Your Answer


By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.