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I forgot the word that means "to put something you have earned into a project to make more money". For example,

ABC __ its profits into a new venture.

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The "standard" terminology is...

reinvest - to use (money that a business has earned) to improve the business

But you'll often hear the agricultural metaphorical usage...

Like ABC ploughed back its profits into a new venture.

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Thank you. I am thinking of a different word.. – user41481 Dec 10 '13 at 17:30
Ah, I see. This is like King Nebuchanezzar demanding from his seers that they not only interpret his dream, but also guess what the dream was. Nice! – Cyberherbalist Dec 10 '13 at 17:44
Well, you now have a starting point. Look up reinvest in a thesaurus. – RegDwigнt Dec 10 '13 at 17:52
At least OP posted. If Nebuchadnezzar had been really on the ball, he would have ordered all his seers put to death for not anticipating his question. But I think FF's suggestions are better than the word OP's after anyway. – Edwin Ashworth Dec 10 '13 at 17:56
I am sorry, I can't think of that very very elusive word. But thank you for your cooperation. – user41481 Dec 11 '13 at 1:16

Maybe you're looking for "roll over":

I rolled over the money from my MegaCorp 401K into a brand-new Fidelity IRA.

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They do not imply money that you have earned, but you can also use...

expend - spend or use up (a resource such as money, time, or energy)


bankroll - support (a person, organization, or project) financially

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Direct, in the sense of "regulate the course of":

ABC directs its profits into a new venture.
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