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I was asking a question about how to deal with sweat in shoes.

Some replied:

  1. Wash.
  2. Let them dry out.
  3. Profit.

What does "Profit" mean here? Someone suggested it is related to South Park. I have no idea.

share|improve this question
Was this on Slashdot? (there was an article recently there about shoes and this is a popular Slashdot meme) – advs89 Feb 24 '11 at 0:36
Context: styleforum.net/showthread.php?p=4162621 – Orbling Feb 24 '11 at 0:42
The South Park episode in question is Gnomes. – bye Feb 24 '11 at 0:43
up vote 5 down vote accepted

This is an internet meme from South Park that has no actual meaning. It is often used when listing steps to achieving a goal, usually with a step before that labelled "???" to indicate that they are not sure how to get from the existing goal to actually making money. You can find more information here.

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Yeah, and the author of the quote used it wrong. – advs89 Feb 24 '11 at 0:41
And incorrectly used, at that. It should have been: 1. Wash; 2. Let them dry out; 3. ?; 4. Profit. It's the mystery missing step that makes the joke (and the meme). – bye Feb 24 '11 at 0:41

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