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I"m looking for a word that describes the process or act of identifying a shape, symbol, or whatever from another shape.

For instance, if you look at clouds, sometimes you see an animal, or shape. In TV, there was an episode where a person saw a divine image on a grilled cheese (i.e., grilled cheesus). Johnny Carson famously brought on a woman who had various shaped potato chips (of which he acted like he ate one, much to the shock and horror of the poor woman).

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Pareidolia: The tendency to interpret a vague stimulus as something known to the observer, such as interpreting marks on Mars as canals, seeing shapes in clouds, or hearing hidden messages in music.

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