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I think I know that media is a plural word.

So then which of the following is correct?

  • All the media is...
  • All the media are...

When you search Google, both seem to appear at the same frequency.

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"The media are seeing a downturn in advertising" would mean each of TV, newspapers, magazines. etc, whereas "The media is seeing... " would mean all of, (which might be true even if one medium was seeing an upturn. –  TimLymington Jul 26 '11 at 13:34
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4 Answers

up vote 4 down vote accepted

Actually, when I google for these phrases, I'm seeing this:

The Corpus of Contemporary American English paints a similar picture, though the sample size is rather small (1 vs 3 cites). You get more results if you leave out the "all" (445 vs 602). These numbers also include a few cites of the form "the quality of the media is..." or "many in the media are...", which are obviously not relevant here, but the overall trend is still rather clear.

The British National Corpus, on the other hand, favors the plural form. There are fewer results overall, so I took my time to check every single one for relevance, and here's the overview:

                      BNC         COCA        Google

the media are         43           445?
all the media are      1            1         110,000
the media is          19           602?
all the media is       0            3         225,000

So the Americans prefer the singular form, while the British prefer the plural. This should come as no surprise knowing that the British like to treat other collective nouns such as staff, Microsoft or Metallica as plural, too, while Americans prefer the singular. See these answers to related questions:

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Hmm. This borders on a new question but how does your explanation square with “news” and “information”? –  Konrad Rudolph Feb 16 '11 at 13:55
    
@Konrad: we have previously discussed news here, and data here and here. I don't think we've discussed information just yet. But speaking in the most general terms, a) mass nouns should be distinguished from collective nouns, and b) in the end, every word has its own history, and there's an exception to every rule, real or imagined. –  RegDwigнt Feb 16 '11 at 14:21
    
You may want to remove the Google search stats, since the matching and filtering algorithms are largely unknown, while it is known that it does not match exactly the entire phrase in quotes. This is quite apart from that people are human and that a majority can well spell your phrase in a way that you or a grammar teacher would deem proper. –  Henrik Erlandsson Aug 3 '12 at 11:18
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I think treating "the media" as a singular (when speaking of the Fourth Estate) has become so overwhelmingly common now that it has to be treated as acceptable, though it bothers me and I would always personally prefer the plural usage.

If the sentence were about data storage media or some such, I think the plural would be more strongly called for.

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Media can be treated either as singular or plural. When used in the singular, it is often treated as a collective noun.

The media has gone insane about this trial.

Here is what the OED online says:

The word media comes from the Latin plural of medium. The traditional view is that it should therefore be treated as a plural noun in all its senses in English and be used with a plural rather than a singular verb: the media have not followed the reports (rather than ‘has ’). In practice, in the sense ‘television, radio, and the press collectively ’, it behaves as a collective noun (like staff or clergy, for example), which means that it is now acceptable in standard English for it to take either a singular or a plural verb. The word is also increasingly used in the plural form medias, as if it had a conventional singular form media, especially when referring to different forms of new media, and in the sense ‘the material or form used by an artist’: there were great efforts made by the medias of the involved countriesabout 600 works in all genres and medias were submitted for review.

Merriam-Webster's Dictionary of English Usage (see page 630) also notes the use of media in the singular. It gives examples of it being used as a singular countable noun as well.

. . . partly as a cultural media. -- American Journal of Sociology, 1948

. . . producing a suitable media for organic life. --Britannica Book of the Year 1946

. . . an optical disc media. -- Predicasts Technology Update, 1987

In short, the usage of media as a singular noun is well-documented.

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The word media comes from the Latin plural of medium. The traditional view is that it should therefore be treated as a plural noun in all its senses in English and be used with a plural rather than a singular verb: It matters little what Latin did because English is not Latin. When Languages borrow words, they don't borrow the rules nor the pronunciation. It's largely only for Latin and Greek words that this issue arises. It's simply pedantry in the most pejorative sense of the word. –  Dan Apr 25 '11 at 22:05
    
@Dan. If you read my answer and the example and especially the last sentence, you'll see that I agree with you. "The traditional view" is generally far removed from reality:) –  Tragicomic Apr 26 '11 at 6:45
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Language and usage evolve, but I’m sufficiently reactionary to regard “media” as plural, regardless of contemporary examples. In regard to the Fourth Estate, “media” to me signifies the print medium, the broadcast medium, et. al.

Of course, this comes from one who occasionally uses “Yr. obt. svt.” as the complimentary closing on my correspondence...

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