Take the 2-minute tour ×
English Language & Usage Stack Exchange is a question and answer site for linguists, etymologists, and serious English language enthusiasts. It's 100% free, no registration required.

Is there another way of saying “less is more" in the following context?

They changed their packaging and left only the essential branding on it. It epitomizes "less is more".

share|improve this question
3  
Why look for an alternative to a perfect fit? Please clarify why "less is more" doesn't suit you. –  RegDwigнt Jul 28 '13 at 13:05
1  
@RegDwighт While the phrase is a good fit, I disagree that such a phrase is a perfect fit due to its ambiguous and colloquial nature. See my answer. –  Jack Ryan Jul 28 '13 at 16:20
1  
@RegDwighт Because "less is more" is reminiscent of Ingsoc slogans from Nineteen Eighty-Four, while alternatives below are not. I for one have never liked the phrase. –  Izkata Jul 28 '13 at 19:03
    
Occam Rules! –  FumbleFingers Jul 28 '13 at 21:16
    
Not quite fit for context but: "Brevity is the soul of wit" –  d'alar'cop Mar 14 at 23:20
add comment

5 Answers

Minimalist/minimalistic is used to describe art or design stripped to its essential or fundamental features and may be a good way of describing your redesign.

share|improve this answer
    
You could also use minimalism. –  Leatherwing Jul 29 '13 at 13:37
add comment

A similar, but less dramatic phrase is keep it simple, or the more emphatic keep it simple, stupid, often abbreviated to KISS.

You also might consider lean and mean

using only what is necessary, and determined to work effectively in order to compete successfully

share|improve this answer
    
+1 I would suggest "lean" is appropriate by itself. It is certainly the industrial equivalent of "less is more" (feel free to perform a search for "lean" business books), but might not be as widely understood as the "less is more." –  Jack Ryan Jul 29 '13 at 11:12
    
From the US EPA, "Lean is a business model and collection of methods that help eliminate waste while delivering quality products on time and at least cost. " –  Jack Ryan Jul 29 '13 at 14:42
1  
Although the second 'S' in KISS could be avoided :). –  fuzzyanalysis Jul 30 '13 at 3:39
add comment

To quote a US president, "that depends on what the meaning of 'is' is."

This phrase implies a subject and verb (via the equivocal "is") of some cause, as well as the resultant effect. At times, explicitly stating an idea is preferable to implying what the result might be (more brand recognition? more market share of the target demographic?). I would suggest that the critical idea is that simplicity (or minimalism, as @GetzelR notes) will achieve a greater impact (e.g. sales revenue).

In this context, an alternate way of stating the key phrase is to explicitly say that "a simpler package design might appeal to more customers, thus creating higher sales revenues for the company." However, by specifying both cause and effect, one finds oneself wielding a longer sentence containing some information that the target audience already understood (of course they're selling more!), supporting the idea that, well, sometimes "less is more."

share|improve this answer
add comment

Instead of "less is more", how about "efficiency"?

share|improve this answer
add comment

They changed their packaging and left only the bare essentials.

share|improve this answer
add comment

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.