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The thing is, I am confused whether the word selfish itself can be used without expressing a negative connotation. I am a bit biased about it since I believe that by using this word it automatically implies that a third party will be affected by the action.

The thesaurus provides self-interested, self-seeking, egoistic; illiberal, parsimonious, and stingy as its synonyms; and I am aware that some can be used in a positive manner. For example self-seeking doesn't necessarily mean I am affecting someone else.

In other words, will everyone who hears selfish automatically perceive a negative meaning for the preceding action?

Could there be a better word that could express a similar meaning without being negative?

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No, just because you're "selfish" doesn't necessarily mean others will be adversely affected by anything you do. You may also be timid, for example, and afraid to take even what you're rightfully entitled to, for fear that you might be wrongly perceived as having taken too much (you might be frightened of having to deal with even unjustified opprobrium). Selfishness defines an attitude of mind, not necessarily reflected in action. –  FumbleFingers Jul 16 '13 at 4:31
    
...there's normally nothing wrong with having a healthy survival instinct, for example. –  FumbleFingers Jul 16 '13 at 4:33
    
well yes, but you are confusing my question. Regardless of being good or bad, I am refering to how it is perceived when the word is used. Like, I selfishly ate the sandwitch, went to the store, bought a console. It implies someone was affected by it doesn't it? And yeah totally get how being selfish doesnt mean affecting others, but does doing something selfish do? –  Chiquis Jul 16 '13 at 4:37
    
And as you described, it defines an attitude of mind, but regardless of the outcome of the action, can it be said that it was done with a "bad" attitude? hence confirming that it is not possible to do something selfishly without looking bad? –  Chiquis Jul 16 '13 at 4:39
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The Bible provides us with some guidance in this regard. Jesus summarized the second-most-important commandment in the Old Testament scriptures when he said, "You shall love your neighbor as yourself." Self-love, some suggest, comes relatively naturally and easily to most or all of us. Balancing self-love with love for neighbor, however, is not so natural and easy. Selfishness, indeed, has a justly negative connotation. While some folks are more self-centered than others in, say, introversion, selfishness is common to all of us, and our neighbors are almost always harmed by it. –  rhetorician Jul 17 '13 at 17:48

3 Answers 3

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Ayn Rand wrote a book called The Virtue of Selfishness.

As an Objectivist, she espouses rational selfishness.

That page says

In popular usage, the word “selfishness” is a synonym of evil; the image it conjures is of a murderous brute who tramples over piles of corpses to achieve his own ends, who cares for no living being and pursues nothing but the gratification of the mindless whims of any immediate moment.

Yet the exact meaning and dictionary definition of the word “selfishness” is: concern with one’s own interests.

The connotations of selfishness outweigh its denotation. To express yourself without a lot of hand-waving, try qualifying it with rational selfishness, enlightened self-interest, or simply self-interest.

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I think if you use the phrase 'self-focused' you might be able to get away with it. It doesn't sound quite as bad as the other examples you have provided.

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Self-preservation

Self-preservation is the first responsibility — Margaret Anderson

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