Consider a company called:
The Association of Examples Ltd.
When you refer to this company, should you have to capitalize "the" when it's mid-sentence and would have been used even if it wasn't in the name?
It looks odd to me:
In other news, The Association of Examples announced that...
Sarah is the founder of The Association of Examples and has...
But I imagine it's the correct way.
For the grammar-conscious, why or why not?
To give you context, I am asking also when branding ones own company like that. The Economist did it (as did Fitzgerald for The Great Gatsby) and Wikipedia authors adhere, but I can imagine it can cause confusion.