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The following is an advice given to someone who is looking for ways to make a couple thousand bucks in a short period:

With no deets on your situation it's really hard to help you. But I will say for sh-ts and giggles my fiance and I went garage saleing like a mofo last summer for shit to re-sell on Craigslist. Made quite a bit of cash. But selling ANYTHING on Craigslist is a fucking bit-h.

But on the other hand if you're hard up for money. You can roll out with $50 and easily turn it into $200+ if you have the time and patience,

I found an expensive light fixture for $35 that I sold for $125, and a set of 2011 F150 side view mirrors I got for $100, and sold for $350.

I have a general idea of what he meant by the term roll out, but what exactly does it mean? I found a few definitions of the phrase roll out in the dictionaries, but they don't seem to fit the context. The definition I found are:

  1. to get out of bed.
  2. football to execute a rollout.
  3. to show (a new type of aircraft) to the public for the first time
  4. to launch (a new film, product, etc) in a series of stages over an area, each stage involving an increased number of outlets
  5. to cause (pastry) to become flatter and thinner by pressure with a rolling pin
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Have you searched at all? "the official launch or introduction of a new product or service: campaigns these days look a lot like product roll-outs; a national roll-out of digital satellite systems" (oxforddictionaries.com/definition/english/roll--out) -- this phrase is widely used these days to mean "start", "set off", "get going" ... –  Kris Jun 18 '13 at 7:43
    
@Kris It honestly did not occur to me that definition #4 was what the term meant in the context. "to officially launch or introduce a new product or service" sounds so serious to me like some multi-million dollar corporation product launch. The guy was simply trying to resale second-hand items on Craigslist. Anyway, the term is unknown to me and I just wanted a confirmation of its meaning. –  Theo Jun 18 '13 at 15:49
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This requires a bit of mental imagery to differentiate between activity that is similar to a "product roll-out" and a more literal "roll-out of your garage or driveway on a Saturday morning to begin your treasure hunting at the garage sales". Most people who depend on making a living that way are not likely to have any concern about product roll-outs and how those product roll-outs affect their lives. I doubt they would describe it in those terms or with that in mind. The literal "roll-out" becomes the metaphor for the start of the activity - find the treasure, buy it, sell it for a profit. –  Jim Jun 18 '13 at 16:56
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closed as too localized by MετάEd, Kristina Lopez, TimLymington, choster, Kris Jun 18 '13 at 7:43

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This is like the phrase "Let's roll." which has been used extensively as a term to move and start an activity, attack, mission or project. To "roll out" means just that - to start an activity.

"You can roll out with $50..." means "You can start with $50..."

More on "Let's roll" can be found by Google search, as in this example.

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Try to encourage to the OP to do some prior research. This question is GR. –  Kris Jun 18 '13 at 7:43
    
@Kris I absolutely had no idea that the term roll out had a connection with the term let's roll. The term let's roll is readily available in the dictionaries, but the term roll out with the definition of to start an activity can not be found. –  Theo Jun 18 '13 at 16:40
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