English Language & Usage Stack Exchange is a question and answer site for linguists, etymologists, and serious English language enthusiasts. Join them; it only takes a minute:

Sign up
Here's how it works:
  1. Anybody can ask a question
  2. Anybody can answer
  3. The best answers are voted up and rise to the top

I wish to have a slogan for a software company. The slogan that I thought of is something like

"Adapting to your Changes"

What I want to say with that slogan is, our company adapts well with the changes in requirements of the customers.

Is it supposed to be "Adapting with your Changes" instead?

share|improve this question
You may ask one question per post. Questions related to grammar and usage are the usual stuff on ELU. For creative writing ideas, try writersSE. No need to say 'Thanks' -- vote the answers as they come up, instead. – Kris May 1 '13 at 7:21
Ok, I'll keep that in mind and your comment worth a vote up. – TheKojuEffect May 1 '13 at 7:28
up vote 1 down vote accepted

There's no way anyone but you can say what your slogan is supposed to be.

The usual preposition for adapt is to: X adapts to Y, meaning something adapts in response to some external stimulus. Your customers' circumstances change, and you adapt accordingly.

Changing the preposition to with has two effects:

  • It's unusual, so it attracts attention and consideration;
  • It brings your adapting alongside your customers' changes, rather than lagging behind them. It's collaborative rather than reactive.

Whether you want to use the word changes could bear consideration. Using changes might be seen as implying that you consider your customers as fickle, perhaps even not foreseeing consequences and constantly changing to correct mistakes. Perhaps you might use the word needs there:

Adapting with your needs

This trusts your clients with more foresight and analysis into what they actually need; and using with indicates that you can actually help rather than simply react.

share|improve this answer
Thank you very much. It was an wonderful explanation. Changing to "Adapting with your Needs" :-) – TheKojuEffect May 1 '13 at 8:11
@TheKojuEffect Jolly good. I'll send the consultancy bill along in due course :-) – Andrew Leach May 1 '13 at 9:08
Just received your bill, You'll receive your payment as soon as you get it. – TheKojuEffect May 1 '13 at 9:13

The preposition that goes with adapt is generally, to.

Adapting to your changes is fine.

Although the idea of "keeping pace with changes and adapting as required from time to time" that you seem to want to convey is understandable, "keeping pace with" and "adapting" are two distinct things. The preposition applies to adapt alone.

The phrase Adapt with change is sometimes, though only rarely, used, in a rather different sense: perhaps, meaning adapt to something with a change in something else.

You may want to rephrase the sentence suitably, which is a different story.

share|improve this answer

protected by Rathony May 12 at 15:33

Thank you for your interest in this question. Because it has attracted low-quality or spam answers that had to be removed, posting an answer now requires 10 reputation on this site (the association bonus does not count).

Would you like to answer one of these unanswered questions instead?

Not the answer you're looking for? Browse other questions tagged or ask your own question.