In the context of enterprises developing software what is the meaning of the phrase "lead conversions"?
closed as off-topic by Kris, tchrist, Brian Hooper, RegDwigнt♦ Jul 24 at 10:28
This question appears to be off-topic. The users who voted to close gave this specific reason:
- "Questions that can be answered using commonly-available references are off-topic. A list of these references can be found here: List of general references" – RegDwigнt
Both words have particular meanings in the context of sales/corporate jargon.
Leads are sales leads: potential customers. (This doesn't appear in ODO and isn't really represented in the OED entry which hasn't been updated since 1902.)
Conversions are those potential customers who actually become customers.