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In the context of enterprises developing software what is the meaning of the phrase "lead conversions"?

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closed as off-topic by Kris, tchrist, Brian Hooper, RegDwigнt Jul 24 '13 at 10:28

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Can you give a full sentence (or even paragraph) for context? – Mitch Apr 7 '13 at 17:58

1 Answer 1

up vote 1 down vote accepted

Both words have particular meanings in the context of sales/corporate jargon.

Leads are sales leads: potential customers. (This doesn't appear in ODO and isn't really represented in the OED entry which hasn't been updated since 1902.)

32. a suggestion or piece of information that helps to direct or guide; tip; clue:
   I got a lead on a new job.
   The phone list provided some great sales leads.


Conversions are those potential customers who actually become customers.

4 (also conversion rate) (in the context of online marketing) the proportion of people viewing an advertisement and going on to buy the product, click on a link, etc.:
   you’ll see better conversion rates for your local advertising if you include your physical address on your website
   keeping things simple will improve conversion


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I'd be interested to know why this answer "is not useful" and how to make it more useful. – Andrew Leach Apr 7 '13 at 17:42

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