In the context of enterprises developing software what is the meaning of the phrase "lead conversions"?
closed as off-topic by Kris, tchrist, Brian Hooper, RegDwigнt♦ Jul 24 '13 at 10:28
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Both words have particular meanings in the context of sales/corporate jargon.
Leads are sales leads: potential customers. (This doesn't appear in ODO and isn't really represented in the OED entry which hasn't been updated since 1902.)
Conversions are those potential customers who actually become customers.