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For example if I said -

"I shipped ten Dell 360s this morning".

where Dell 360 is the model number and I don't want people to get confused by the "s", how should I write this?

Is it more correct to mention the word laptop? For example :

"I shipped ten Dell 360 laptops today".

The reason I didn't do this was because I'm not sure if they are considered laptops or notebooks etc. Could an apostrophe be used?

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You can go with the more generic "systems" instead of "laptops" if you want to sidestep the issue properly.... – Hellion Mar 28 '13 at 20:52
as suggested above; I shipped ten Dell 360 systems this morning. – Raghav Mar 28 '13 at 21:03
The original is just fine: you shipped some Dell 360s. If the 360s were a model number, then you would have said that you had shipped some Dell 360ses. – tchrist Mar 28 '13 at 21:30
up vote 1 down vote accepted

In response to part of the original question: no, an apostrophe is not grammatically appropriate in this situation.

The generic word "systems," as mentioned previously, is really your safest bet.

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I think you should write as the following:

I shipped ten pieces of Dell 360 this morning.

Note: I advise using piece because it is used for non-countable nouns.

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That actually sounds awful =/ – Jeremy Mar 29 '13 at 4:07
I would not suggest this. However the idea has some merit. Hardware is usually shipped in units, so "I shipped 10 Dell 360 units this morning". – Matt E. Эллен Apr 3 '13 at 20:59

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