Take the 2-minute tour ×
English Language & Usage Stack Exchange is a question and answer site for linguists, etymologists, and serious English language enthusiasts. It's 100% free, no registration required.

When companies create a brand name, they often use a misspelled word or faux word. The classic example is swapping a 'K' in for a hard 'C', like in 'Konqueror', the browser.

Another example would be along the lines of 'Vawlt' for 'Vault'

Aside from the obvious trademark implications, does this spelling change have an impact on the connotations of the altered word? For example, does it give the word a childish connotation? Or a foreign feel?

share|improve this question

closed as not constructive by FumbleFingers, MετάEd, tchrist, RegDwigнt Mar 19 '13 at 7:50

As it currently stands, this question is not a good fit for our Q&A format. We expect answers to be supported by facts, references, or expertise, but this question will likely solicit debate, arguments, polling, or extended discussion. If you feel that this question can be improved and possibly reopened, visit the help center for guidance.If this question can be reworded to fit the rules in the help center, please edit the question.

Ah, like krab with a k then, eh? Or byte with a y? Not to mention chik’n tenders. :) –  tchrist Mar 19 '13 at 0:54
I don't think you can generalize it. Yes, it can give the word a different feel. Whether it is childish, foreign, rugged, flimzy etc. has to be taken on a case-by-case basis. –  Jim Mar 19 '13 at 1:03
To me, it says childish and silly marketing campaign. To others it might say "wow, how very cool and trendy!". –  Cerberus Mar 19 '13 at 1:03
Interestingly, the misspelling of a word does not change it's meaning for trademark purposes. definitions.uslegal.com/m/misspelled-words-as-marks states "trademark law considers words that are misspelled, but otherwise descriptive of a product to be the same as the non-misspelled descriptive term for that product." –  Wayne Johnston Mar 19 '13 at 2:25
@WayneJohnston Have you heard of the "wyngz" controversy? en.wikipedia.org/wiki/Wyngz –  Pitarou Mar 19 '13 at 4:33

Browse other questions tagged or ask your own question.