When companies create a brand name, they often use a misspelled word or faux word. The classic example is swapping a 'K' in for a hard 'C', like in 'Konqueror', the browser.
Another example would be along the lines of 'Vawlt' for 'Vault'
Aside from the obvious trademark implications, does this spelling change have an impact on the connotations of the altered word? For example, does it give the word a childish connotation? Or a foreign feel?