In article ‘How To Use the “Seven Deadly Sins” to Turn Visitors into Customers’ in the Smashing Magazine the autor used the word ‘front up’:
Showing off your customers. People want to use tools that big brands use. SEOmoz does a great job of fronting up the logos of famous companies that pay for their tools, with a simple call to action prompting you to be as successful as these top brands. This entices users to try this tool: “I want to use something big brands use.”
I don't know he is a native but I have not found the proper definition. Did he use it right or simply made a mistake?