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can I use this sentences in my slogan?

helping business the "online" way

or

growing business the "online" way

I get the idea from this sentences "helping business the right way."

or I must add a "through".

helping business through the "online" way

It looks strange for me. Please correct me if it is not suitable.

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This native speaker immediately knew what you were shooting for, but it might be colloquial american sales-speak. –  Wayfaring Stranger Mar 6 '13 at 14:54
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Experience has shown that when it comes to slogans, you can do anything you want, and grammar will take a back seat. –  DJClayworth Mar 6 '13 at 18:01

1 Answer 1

up vote 0 down vote accepted

You should note that, online is not widely recognised as a word, though I use it all the time, and people will understand it.

I really don't like the term the online way. It doesn't make a lot of sense and sounds very 20th century. For a slogan, I think this is a bad choice. Perhaps consider terms like web presence or in the Cloud.

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Thanks.. how about growing business the "web" way –  cww Mar 6 '13 at 15:13
    
What is "the web way" though? I just don't like the phrase, whether you use web, online or anything else. Remember the word web is a proper noun when used to describe the Web, so it should be capitalised, but not when used to define things as web related, like website or web app. How about something like Growing Business in the Cloud? –  Carl Smith Mar 6 '13 at 15:22
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sounds good to me. luckily I ask first before I put it in my namecard. Thanks a lot. –  cww Mar 6 '13 at 15:28

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