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I am writing an article about a fancy cocktail bar and I am looking for an alternative to the phrase "drinking here is a serious business". Normally I am pretty good at this but, I just have the same phrase floating around my head and I can't get rid of it. I am sure you will all have some excellent suggestions!

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I think this question could be improved if you elaborated more on what you are trying to say. "Serious business" is a rather common expression that could mean a few different things. – J.R. Mar 6 '13 at 12:34

Drinking here is: a grave affair, not for the faint-hearted,

The customers approach their drinking/the art of the cocktail studiously.

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You might want to say something like this:

Drinking here is an earnest endeavor, not for the corporeally or emotionally effete.


Drinking here is a dogged duty, not for the digestively delicate.

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  • Drinking here is more than a mere recreation.
  • Drinking here demands your full attention on the task at hand.
  • Drinkers here approach their task with single-minded determination.
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Since you are writing an article, I would prefer to use the same words "serious and business" maybe in this way: "Drinking here means- Business, and you better be serious about it"

Its just a fun way to write an article, if the tone can be friendly.

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