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I have been searching for a word that describes this phenomenon: If a person buys an expensive item, it leads to them buying more expensive items to go with it.

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As in conspicuous consumption begets more conspicuous consumption? I suppose accessorizing might work. – JLG Jan 23 '13 at 22:07
Greed. And more greed. (I had to add the second greed because you can't comment with only 5 characters. Which is sort of fulfilling the thing you're talking about. Why isn't 5 enough?) – Mynamite Jan 23 '13 at 23:57
Overbling ? :-) – Russell McMahon Jan 24 '13 at 0:52

This might be a case of oniomania, and such a person might be called an oniomaniac. (No, it has nothing to do with onions.)

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Maybe accessorize?

From Oxford English Dictionary:

accessorize, v

To provide an outfit or garment with accessories; to make use of accessories.

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Usually, the impetus for this comes from the seller, who's interested in upselling. Leading to...

I was upsold (About 463,000 results on Google)

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