for people who base their lives on Jewish law and tradition and anyone interested in learning more
— I mentioned that "I'd replace people with those". When pressed for a reason, I said:
Because (and I don't know the words to explain this right, so bear with me) those is less strong a word. People calls more attention to itself, is more noticeable, and, therefore, pulls more attention away from the more important part of the line. At least, that's my impression.
That is, when you're reading that line, your eye/mind is more likely to skip over those without the word making an impression than over people. Skipping over it is a good thing in this case, since it's not the semantically important part of the line.
You may not, of course, agree with me on that score, but my question is: How should I have described this? Is there a term that style sheets or grammarians or English teachers or linguists or whoever use for such 'strong' words-in-context?