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Which is correct, and why?

identifying you and your competitors’ relative market performance

or

identifying your and your competitors’ relative market performance

Each entity is in possession of “relative market performance”, so I think grammar dictates both be your, but it sounds godawful.

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Godawful is in the eye of the beholder, but either way I'll take godawful over plain ungrammatical anytime. I mean, you could go ahead and replace the first your with a vush, which is Russian for "your", and you would avoid repetition, but you'd also avoid making any sense. Same goes for replacing your with any other word. English is just crazy like that — when you mean your, you have to say your. –  RegDwigнt Jan 18 '13 at 19:56
    
possible duplicate of "Your and my [something]" vs "Yours and my..." –  FumbleFingers Jan 18 '13 at 22:22
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1 Answer

up vote 2 down vote accepted

It has to be your and your. If you don’t like it, you can say something like ‘...identifying your competitors' relative market performance as well as your own.’

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Howsabout "...identifying the relative market performance of you and your competitors... –  Pete Jan 18 '13 at 20:07
    
@Pete. That might do. There is an ellipted of before 'your competitors'. –  Barrie England Jan 18 '13 at 20:08
    
Would the inclusion of the ellipted of signify the exclusive possession of relative market performance for each entity ("you" and "your")? Could its omission signify the market performance is relative between the entities, i.e., a comparison? Comparison is definitely involved in the source. –  Pete Jan 18 '13 at 20:21
    
@Pete. Then say ‘...identifying your competitors' relative market performance compared with your own.’ Much, as always, depends on context, and on the knowledge which the writer shares with the reader. –  Barrie England Jan 18 '13 at 20:30
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I'd consider just adding apostrophes to make it "...your, and your competitors', relative...". The sense comes to the same, but the pause breaks up the repetition. –  Jon Hanna Jan 18 '13 at 20:54
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