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I'm trying to find a word or phrase that sums up a company's brand, products and services. I'm thinking something along the lines of "company initiatives," but that doesn't seem to sum up the three.

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1  
Maybe portfolio – Autoresponder Jan 16 at 1:25
2  
Or maybe corporate image or corporate identity – Jim Jan 16 at 1:29
1  
Maybe offerings – Scott Jan 16 at 3:04
public face[[[[ – jlovegren Jan 16 at 3:04

2 Answers

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It's verging on metonomy for this, but I'd call the whole set of things the brand.

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A number of options:

  • Culture
  • Portfolio
  • Service
  • Group of Services
  • Presence
  • Appearance
  • System
  • Assets

None of them really match perfectly, but they might get the point across.

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