I'm looking for a word for the name of a business. The word "business" itself is not appropriate for me as it designates the entity and not the name itself. The word "name" is too generic, just like "title".
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3So, what's wrong with "business name"?– RegDwigнtMay 23, 2014 at 12:29
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Let's say I already have used "business name" a few times and want to diversify the vocabulary.– DazeMay 23, 2014 at 12:37
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1Use a pronoun, or shorten it to name. Introducing a different term entirely instead might actually confuse the reader. One term for one thing is enough.– RegDwigнtMay 23, 2014 at 12:42
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1Try and include a use case (example) sentence with context.– KrisMay 23, 2014 at 12:51
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2"Diversifying the vocabulary" merely for the sake of variety is generally deprecated in English stylistics; see "elegant variation".– StoneyB on hiatusMay 23, 2014 at 12:58
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4 Answers
How about using brand?
Brand is the name that identifies one seller's product distinct from those of other sellers.
Consider trade name
- A name used to identify a commercial product or service, which may or may not be registered as a trademark. Also called brand name.
- The name by which a commodity, service, or process is known to the trade.
- The name under which a business firm operates.
I would simply go with label. Many companies use this along with brand. Label though sounds less jargony.
Consider identity to refer to the business name.
identity: the individual characteristics by which a thing or person is known or recognized.